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A New Way to Live at Friendly Center : Coming 2028

A refined residential community is coming to the heart of Greensboro – The Pembroke at Friendly Center will bring thoughtfully designed homes, elevated amenities, and a more connected way of living to one of the area’s most established destinations.

Here, home is attached to everything that makes life easier – and more enjoyable. Pick up groceries. Browse your favorite shops. Make wellness part of your routine. Then come home to a space designed with intention, ease, and a distinctly modern point of view.

Pembroke at Friendly Center apartments at dusk with lit trees and a landscaped drive in Greensboro, NC
Bright apartment living room with sofa, marble coffee table and pool-view windows at Pembroke, Greensboro, NC

Make More of Every Day

  • Well Located

  • Resort-Style Living

  • Thoughtfully Designed Interiors

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Amenities

  • Resort-style pool deck with sun loungers
  • Multi-sport simulator and outdoor putting green
  • Wellness spa with cold plunge, sauna, and recovery room
  • Two-level state-of-the-art fitness center
  • Pet-friendly community with dog park and pet spa
  • Adjacent to Whole Foods and with immediate access to 1.4M square feet of unparalleled shopping and dining at Friendly Center

Locate Us

A new address. A new perspective. A natural next chapter for one of the city's most connected destinations.